Archive for the ‘Video’ Category

Still waiting for mobile video

April 25, 2006

Not surprising to see the results of an NPD Group report suggesting that only 1% of cell phone users are watching mobile video (via NY Times). As I suggested here, mobile video has got a long way to go before it comes close to matching all the hype about it.

Instead of heaping so much attention on mobile video, mobile music and mobile games, I think the mobile community should focus more on apps / services that hold true to the mobile phone's primary purpose: helping people communicate & connect with other people more easily. After all, the mobile phone is a communications device.


Mobile marketing + mobile video? Hmm…

March 31, 2006

Just saw this Magna Global report (through MobHappy and eMarketer) on corporate interest in Mobile Marketing. IF it's done in the right way (now that's a big IF), marketing to the most personal & pervasive device (your mobile phone) makes enormous sense for companies in an increasingly fragmenting media world.

Here's an excerpt from the Magna Global report (apologies if I'm taking this out of context, but I haven't seen the report and don't have the money to spend to purchase it):

"With this footprint, we expect that advertising will ultimately play an important role in the mobile video world. The best opportunities to market to consumers in mobile environments will be through integrated mobile communications devices, and the industry will likely require ad-support to reach the widest possible audience."

Linking mobile marketing and mobile video together seems like a leap right now; can't we at least get one of those markets to take off before we start talking about them together? There are a lot of other ways that companies can experiment with and launch mobile marketing campaigns without having to wait for mobile video to take off.