MMS usage taking off in US?

Via MobHappy, looks like MMS has been experiencing stronger-than-expected growth in the U.S. Mobile365 came out with a press release claiming 40% quarter-over-quarter MMS growth.

The reasons for the growth are unclear, but I like one of the hypotheses thrown out by MobHappy – most U.S. carriers recently changed MMS pricing so that SMS & MMS are bundled in one msg plan (as opposed to separate msg plans for SMS vs. MMS). Anecdotally, my friends’ have all started sending more camera phone pictures now that they know their messaging plans cover SMS and MMS. Now, how about coming up with simpler, easier-to-understand pricing for mobile Internet browsing?

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