Lots of new users won’t re-use mobile data

From 160 Characters, a study shows that “44% of UK mobile phone users who used a mobile data service for the first time during the 2006 Football World Cup will not use it again”. Why? Same old culprits: “Pricing was a big issue with only 49% of consumers satisfied with the cost of the mobile data service they used. On top of this 19% believe that if mobile data services were easier to set up and use they would have been encouraged to use the services on offer during 2006 football world cup.

I know I keep coming back to the same story, but what’s the most widely adopted mobile data service and is there a coincidence that it’s the easiest to use & priced reasonably? SMS!

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