Archive for July, 2006

MMS usage taking off in US?

July 19, 2006

Via MobHappy, looks like MMS has been experiencing stronger-than-expected growth in the U.S. Mobile365 came out with a press release claiming 40% quarter-over-quarter MMS growth.

The reasons for the growth are unclear, but I like one of the hypotheses thrown out by MobHappy – most U.S. carriers recently changed MMS pricing so that SMS & MMS are bundled in one msg plan (as opposed to separate msg plans for SMS vs. MMS). Anecdotally, my friends’ have all started sending more camera phone pictures now that they know their messaging plans cover SMS and MMS. Now, how about coming up with simpler, easier-to-understand pricing for mobile Internet browsing?

Lots of new users won’t re-use mobile data

July 12, 2006

From 160 Characters, a study shows that “44% of UK mobile phone users who used a mobile data service for the first time during the 2006 Football World Cup will not use it again”. Why? Same old culprits: “Pricing was a big issue with only 49% of consumers satisfied with the cost of the mobile data service they used. On top of this 19% believe that if mobile data services were easier to set up and use they would have been encouraged to use the services on offer during 2006 football world cup.

I know I keep coming back to the same story, but what’s the most widely adopted mobile data service and is there a coincidence that it’s the easiest to use & priced reasonably? SMS!

When will consumers use more than SMS and MMS?

July 5, 2006

New survey from Jupiter Research (via MocoNews) shows that “the majority of European consumers – some 68 per cent – are not interested in paying for any data services outside text and picture messaging”…

Of course that means 32% may be interested in paying for more advanced data services. So then the million dollar question: when? Lots of companies are betting on the hype surrounding mobile video, mobile games, etc…If consumer adoption of these advanced mobile data services takes longer than expected (as I suspect it will), watch out for a shake-up…