Who are “connected creators”?

A little late on posting this…but M:Metrics posted its latest monthly survey on mobile data adoption. This month’s topic: “connected creators” who are using mobile social networking-type apps.

Their press release defines these “connected creators” as users who have “uploaded photos or videos to the Web, used chat or used dating applications” on their cell phones. M:Metrics cites 6.7% of U.S. mobile subscribers as “connected creators”.

But why exclude the 35% of U.S. subscribers (and nearly 80% of U.S. college students) who text message from this list of potential mobile social networking users? As this Mercury News article points out, some of the decline in teen email use may be attributed to the growth in MySpace messaging. Messaging is an important part of any social community – and SMS will be particularly important for mobile social communities


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